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Jacaranda Finance Launches First TV Commercial
●November 24, 2021●3 minute read
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Jacaranda Finance is excited to announce that we have successfully launched our national television commercial debut with our ‘Jac’s Got Your Back’ campaign. Through our new campaign, we aim to highlight our inclusive and responsible lending as well as our fast approvals and flexible repayment options.
“We’ve made our television debut because we want more Australians to know if you’re caught short, Jacaranda will help you as a friend in need. Whatever your circumstances, Jac’s got your back,” said Matthew Wong, Head of Growth at Jacaranda Finance.
Jacaranda is now in the best position to service and process more loan applications than ever before, making this the opportune time to share the brand to a national television audience.
“We now want as many Australians as possible to know that there is a lender out there that can help them when their bank won’t give them a go,” said Wong.
The commercial will feature on the Seven and Nine networks, with coverage across the entire day during the months of October to December. There will also be supporting content across digital, email, and social media channels – so be sure to follow us to keep up with the latest from Jacaranda.
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Daniel Wessels, Chief Executive Officer (CEO) and Founder of Jacaranda Finance, said the campaign has been a great way for Jacaranda to reach a wider audience in a way that consumers know and trust.
“Watching television is the nation’s most common leisure activity as lockdowns persist across most of the country. The ads put our products in the spotlight and the early results are extremely positive,” said Wessels.
When asked how it felt to see Jacaranda on television for the first time, Wessels shared the following:
“This was a proud moment for me that has been 8 years in the making. I couldn’t help but smile. We’ve built a strong and trustworthy brand by continually challenging the status quo and delivering a market leading service to our customers when they need us the most.”
Keep an eye out on your television screens and let us know via our social media if you see us – we’d love to hear your feedback. Remember, Jac’s got your back!
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Written by Laura Parcell
Laura Parcell is a Public Relations Specialist and Content Writer at Jacaranda Finance. She has a Bachelor of Business (Public Relations)/ Media & Communications with Distinction from the Queensland University of Technology.